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Useful Info
What you may not know but need to know in today’s competitive market place, tips
to improve your skills and efficiency.
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What’s in an image?:
Creating you own unique Brand in today's
market is essential to survival, with so many others out there
competing for the same dollar, creating an image that identifies
you as different from the rest is important to create and maintain
not only a market presence but also customer loyalty.Uniformity and consistency are a great
advantage and essential to creating your own “Brand”.At imageArt.co.nz our goal is to create
your own unique identity that is in keeping with the spirit
and service style of your business
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What things cost and how to get them, ways and
places to market your business :
Should you use printed media or web ?
Costs of printing can vary immensely depending on quantity, style, andpaper
used and where and how you plan to distribute – to produce 10 colour
pages may cost you $1.50 per page, by comparison doing a print run of
100,000 may bring the cost of full colour back to just a few cents.
Distribution also may vary – you can make use of distribution as inserts
within local newspapers, through a mailbox drop, or using standard postal
methods. Using electronic means can be very cost effective – mass email
or faxes can be done very easily from within your own business without
the cost associated with hard copy, having a web also means you are open
24 hours a day 7 days a week.
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Do you need a website ??
Well, if your competitors have one then YES !! if they don't
have one then still YES, as you will be the only company of
your sort anyone searching on the net will find !!
Over 44% of New Zealanders now have access to the net and business access
is also on the increase, many use the web to “check you out” and get a
feel for the sort of business you are. Having a website is like having
a resume on-line, it enables potential customers to develop a sense of
trust with you before they even get in touch.
Should you look at E-commerce or not?
– E-commerce isn't for everyone and there are some important things to consider
before taking the plunge :
1. would your customers buy your product and service on-line ?
2. are you able to sell globally ie could you service overseas clients
with goods or services ?
3. do you have an administration set up that could cope with fluctuating
demand ?
4. have you security procedures in place to cope with potential credit
card fraud
5. are you willing to be confined to a specific internet service provider
(most E-commerce sites require access to the ISP computer system to be
maintained – you therefore are normally bound to host your site with the
company writing it – also will they still be around in the years ahead?)
6. can you deliver what you promise ? most people buying on-line except
a prompt and efficient service – if you can't deliver you will drive people
away from you by the hoards !
7. are you willing to spend the extra money ? E-commerce sites have come
down in price in recent years but still cost anything from $2500 to $13000,
by comparison a standard website can cost as little as $200.
If you answered yes to all the above then E-commerce may be ideal for you,
if you answered no to any of the above, then it may not be your best bet.
If you have no website at all at present, then realize you can start with
a standard site and then make use of your layout and graphics to have your
site upgraded.This would give you a chance to dip your toe in the water
and see how a website may best be used to enhance your business.
If you have a project in mind and wonder what it would cost to put it in
motion then take advantage of a FREE consultation to find out – use the
contact button on the left to get in touch
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Make the most of your
computer and look after it
Not quite a computer expert just yet
??
Don't worry – everyone
who is one, had to learn about them at some stage, and most
so-called ‘experts' still are learning every day whether they
admit to it or not !!.
Important things to remember :
1. Always keep your backups up to date (imagine turning on your computer one
day and nothing happens ! all your emails are gone your addresses, word files,
spread sheets – everything !! doesn't bear thinking about does it !!)
2. To improve your computer performance (ie speed) run the defrag utility at
least once a week
( go to >Start > Programs > Accessories > System Tools > Disk
Defragmenter )
3. Don't clog up your hard drive, you should always have at least 15% of free
space available (eg for a 40 GB hard drive have at least 6GB free), you can check
your space by right clicking on the start button then select > explore, on
your file tree click on the C drive, then right click and go to Properties (be
VERY CAREFUL NOT to click rename or format) The properties box will show you
both the size of your hard drive and how much free space is available.
4. DO USE a virus software and update your definitions at least once a week (most
virus software companies issue new definitions at least weekly) also remember
to run a virus scan over your own hard drive, also each week.Just because you have a virus software
doesn't mean you can't have one sneak in before a definition has become available
for it trust me it happens !! – the only way you will know if it has, is to scan
the hard drive.
Where to get other useful
information : Check out the links on the Links page or contact us at imageart.co.nz
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For a guide to pricing please refer to the prices page or
ask for a quote |
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